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What is colour psychology in design?

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Adedire Odunayomi

 

INTRODUCTION

Ever wondering the how-to and the strategic ways to apply colours on your designs? Pijaedu is ready to show you the way.

 

Do you know, your designs without a colour or colours can be void, while with colours yet, inappropriately applied, will be just as meal without salt.

 

In this article, you’ll be learning the psychology of colour application on your designs.

 

WHAT IS THE COLOUR PSYCHOLOGY?

 

Colour psychology is the study of how colours determine human emotions and behaviours…the psychology of colours can and must be used to trigger the right responses from consumers, and this is part of the graphic designer’s goal.

 

Great graphic designer also anticipates cultural differences in the way colours are perceived.

 

WHAT IS COLOUR IN DESIGN

 

Of all the Elements of design, colour is probably the most challenging to understand. We have to learn a little science to fully understand the nature of colours. Colour has three main properites: hue, value and intensity.

 

WHY COLOUR IS IMPORTANT IN DESIGN

 

In simple terms, colour plays an essential role in creating a strong first impression for your customers… One of the most significant problems with the psychology of colour and design, is that the meaning of certain shades can vary depending on cultural background and personal preference.

 

HOW DOES COLOR INFLUENCE DESIGN

 

It triggers their imaginary and creates various associations. Therefore, colour is a powerful tool. It has an ability to influence and change one’s mood. … In order to make effective design one has to study and understand the meaning of colour to convey the message to the targeted audience.

 

WHAT PHYCOLOGY SAYS ABOUT COLOUR

 

Colour is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colours have been associated with increased blood pressure, increased metabolism, and eyestrain.

 

HOW DOES GRAPHIC DESIGNERS USE COLOURS?

 

When creating a graphic design work with colours, make sure that you present a contrast between text and background colours. This ensures legibility of the text, which is important to convey your business messages effectively. The contrast should be presented between darkness and lightness of the colours.

 

WHY IS COLOUR SO IMPORTANT

 

Color is important because it helps us to have better memories. According to ColorCom “color helps us store and process images more efficiently than colourless (black and white) scenes”, therefore we remember colourful images better.

 

WHY IS IT SO IMPORTANT TO LEARN ABOUT COLOUR

 

Children usually learn about colour during their preschool years … Recognizing colours and identifying colours’ names is an important part of a child’s development. Early identification of colors helps to create the cognitive link between visual clues and words.

 

BENEFITS OF COLOURS

 

It can make us less violent, comfort us, bring us happiness, make us healthier, be used as medicine or make us stronger. Living a colorful life has its benefits. Take time to contemplate what colors resonate with you, make you happy, calm your nerves and energize you.

 

Additionally, every colours you see has meanings and purpose of their existence. There are colours suitable for e-commerce designs, companies’ designs, anniversary designs et all.

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