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The Patriot Institute of Journalism and Arts (PIJA), Lance Magazine is a public-centric independent media organisation dedicated to fighting injustice, fostering social justice and community development through the telling and retelling of the marginalised-oriented stories.

The Future of Digital Creators in the Age of AI


Artificial intelligence (AI) is increasingly being used by digital creators to improve their work and make it more efficient. As AI technology continues to advance, it is likely that it will play an even bigger role in the future of digital creation.


One way that AI is already being used by digital creators is through the use of AI-powered tools and software. These tools can assist with tasks such as image and video editing, audio processing, and even content creation. For example, there are AI-powered tools that can automatically colorize black and white photos, or generate realistic-sounding dialogue for characters in a video game. Two of the tools among others are ChatGPT and DALL-E, both of which are created by OpenAI.


AI is not joking with the digital creators future. With ChatGPt, being a new AI tool that can tell stories and write code, copywriters work has been gravely endangered. ChatGPT has the potential to take over certain roles traditionally held by humans, such as copywriting, answering customer service inquiries, writing news reports, and creating legal documents. With this, one will say as AI continues to improve, more and more current jobs will be threatened by automation. But AI presents opportunities as well and will create new jobs and different kinds of organizations. The question isn’t whether AI will be good enough to take on more cognitive tasks but rather how we’ll adapt.

Image of a cat rounded in a colourised circle. Credit: DALL-E.

ChatGPT is not the only AI tool that seems to do certain creative tasks better and faster than humans. DALL-E also, provides images. Ask for an image of a cat playing on a cell phone in an airplane, and DALL-E will provide one in seconds. Graphic design becomes possible at scale. High school presentations become rich with images. Again, the particular system solutions that will be unlocked aren’t clear, but upskilling millions of people in their ability to create and manipulate images will have a profound impact on the economy.


Another area where AI is likely to have a big impact in the future of digital creators is in the realm of content creation and curation. AI algorithms are already being used to help content creators generate ideas for new projects, and to recommend content to users based on their interests and preferences. As AI technology continues to improve, it is likely that it will be able to assist with more complex tasks, such as writing articles or creating videos.

AI and the Future of Digital Creators: Opportunities and Challenges
Image of a dog clad in a black cloth and a black Beret. Credit: DALL-E.

In addition to making the creative process more efficient, AI is also likely to change the way that digital creators are compensated for their work. In the future, it is possible that AI will be used to automatically price and license creative content, allowing digital creators to earn a fair income for their work without having to go through intermediaries.


The future of digital creation is likely to be heavily influenced by AI technology. As AI continues to advance, it will provide digital creators with new tools and opportunities, and will likely change the way that creative content is created, distributed, and monetized.

Image of an AI machine. Credit: DALL-E.

It is true that the increasing use of AI in various industries, including digital creation, has the potential to disrupt the job market and make some jobs obsolete. This is a complex issue that raises many questions and concerns, and it is important for society to consider the potential impact of AI on employment and take steps to address any potential negative effects.


The key to adjusting is figuring out how to redesign the world’s economic systems to fully engage the working population. Nigeria, at this time needs to wake up to the break of technology.


Similarly, with new generative language models, we may soon have machines that can take over the work of writing out ideas in easy-to-read, grammatically correct paragraphs. This will enable millions more people to write well. Editors who make their living through the ability to parse the rules of English grammar and rhetoric may suffer from this competition because AI has upskilled the rest of the population.


But just as AI maps created Uber, not just better taxis, AI writing will change systems, too, Harvard Business Review, wrote. It is still unknow what the system solutions from these large language models will look like or what business models they will unlock, but giving almost everyone the ability to write clearly and effectively will impact who is capable of which jobs.


These recent advances in AI will surely usher in a period of hardship and economic pain for some whose jobs are directly impacted and who find it hard to adapt — what economists euphemistically call “adjustment costs.” However, the genie is not going back into the bottle. The forward march of technology will continue, and we must harness the new capabilities to benefit society. To do so, we must ask what new systems can be built with these new tools.

This article was written by Enoch Oyedibu, and ChatGPT. Yes, ChatGPT helped write what you just read. I wrote a draft and requested ChatGPT to “Re-write the following essay in a more interesting way.” It did. 

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  1. […] Artificial intelligence has proven its potential to revolutionize many industries, including digital media. Even, as AI technology improves and becomes more widespread, there is a growing concern that it could eventually replace digital creators, such as content creators, designers, and developers. […]

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